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Franchisee Policy

moCal – Franchisee Policy
Effective from: 01st January 2024

We welcome enterprising entrepreneurs to be a part of the moCal family, as we move forward in our journey towards becoming a pioneering force in the world of digital scheduling and automated calendar management. Our innovative franchise model offers entrepreneurs and business enthusiasts with a unique opportunity to become a part of the dynamic tech industry. By becoming a moCal franchisee, you secure the opportunity of becoming an integral part of a growing network that is reshaping how professionals and businesses manage their time and appointments in an efficient manner.

moCal believes in empowering all its franchisee partners by providing them with the best technological tools, comprehensive training while extending continuous support, whenever required. Our franchise model has been specifically designed to align with your entrepreneurial goals while also maintaining the integrity and quality of our brand. By becoming a moCal Franchisee Partner, you will not only be able to leverage our reputable brand name and a state-of-the-art scheduling software; you will also be guided to work on a proven business strategy that will be customised for targeting a broad customer base in your respective regions.

Our commitment goes beyond just providing software solutions; we aim to create a community where each franchisee contributes to and benefits from collective growth and success. moCal helps you stay ahead of the curve by ensuring that you are equipped with the latest tools and resources needed for soaring in the dynamic industrial landscape.

Join and embark on this exciting journey with moCal to turn innovative technology into profitable business opportunities. Let’s together build a network of success-oriented franchisees dedicated to excellence in time management solutions.

Eligibility Criteria:

moCal, a leading provider in scheduling solutions, offers an exciting franchise opportunity for aspiring entrepreneurs. For being selected to embark on this exciting journey, there are certain specific criteria that needs to be met by all potential franchisees. This will ensure that they are aligning align with moCal's vision and operational standards.

Business Acumen and Experience

Applicants need to have a proven business background. While not mandatory, experience in technology, software solutions, or related fields is definitely preferable. Understanding the dynamics of the tech industry and business-to-business (B2B) relationships will definitely prove advantageous.

Financial Stability

As a prospective franchisee, you are expected to be able to demonstrate financial stability with the capability to meet initial investment requirements. This ensures a smooth setup and operational phase without undue financial stress. A solid foundation is needed to experience long-term success.

Alignment with moCal Values

moCal seeks partners who share its values of innovation, customer-centric service, and integrity. Franchisees should be committed to upholding these principles, ensuring consistency and quality across all customer interactions.

Commitment to Training and Development

Candidates must be willing to undergo comprehensive training programs and stay updated with regular software enhancements. This commitment is vital for delivering exceptional service and maintaining moCal's high standards.

Local Market Understanding

An in-depth understanding of the local market is essential. Franchisees should have the insight to tailor strategies to meet the unique demands of their territory, ensuring relevancy and effectiveness.

Strong Leadership and Management Skills

Effective leadership and the ability to manage a team are critical. moCal franchisees should demonstrate these skills to inspire their team, manage operations efficiently, and drive growth.

Passion for Technology and Innovation

A genuine passion for technology, especially in the scheduling and time management sector, is a significant asset. This enthusiasm is often contagious and can lead to more innovative and customer-focused solutions.

Franchise Application Process:

The process of becoming a moCal Franchisee involves a structured application process designed to ensure mutual compatibility and success.

Initial Inquiry

Interested candidates begin by submitting an initial inquiry through moCal's website. This inquiry should include basic personal information, business experience, and a brief explanation of your interest in moCal.

Application Form

Upon reviewing your inquiry, moCal will provide a detailed application form. This form seeks comprehensive information about your financial standing, business background, and specific interests in the moCal franchise model.

Document Submission

Along with the application, you’ll need to submit necessary documents. These typically include proof of financial capability, business experience credentials, and any relevant legal documents.

Preliminary Assessment

moCal's franchise team reviews your application and documents to assess your suitability. This step might involve background checks and verification of the information provided.

Interview and Discussion

Shortlisted candidates will be invited for an interview. This stage is crucial for both parties to discuss expectations, goals, and visions. It’s an opportunity for you to understand moCal's culture and operations deeply.

Franchise Disclosure Document (FDD) Review

If the interview is successful, moCal will provide an FDD. Review this document carefully as it contains crucial details about the franchise agreement, including roles, responsibilities, and legal terms.

Final Approval and Agreement

Upon mutual agreement, you will receive final approval from moCal. The franchise agreement is then signed, sealing the partnership.

Training and Onboarding

Once the agreement is in place, you will undergo comprehensive training to understand moCal’s products, marketing strategies, and operational protocols.

Launch Preparation

Finally, you will work with moCal’s team to set up your franchise, including technology setup, staff training, and marketing initiatives.

Financial Investment and Fees:

moCal believes in transparency and provides you with a clear understanding of the financial investment and associated fees before you embark on your journey as our franchisee.

Initial Investment

Depending on the chosen franchise tier (Basic, Advanced, or Master), the initial investment varies. For a Basic franchise, it starts at 10 Lakh, Advanced at 20 Lakh, and Master at 30 Lakh. This investment covers franchise setup, initial training, and access to moCal's technology.

Franchise Fees

The franchise fee is a one-time payment included in the initial investment. It grants access to moCal's brand, system, and ongoing support. This fee varies with the franchise tier, reflecting the level of support and resources provided.

Royalty Fees

moCal franchisees are required to pay royalty fees, which are a percentage of their revenue. These fees are tier-dependent, with Basic franchises contributing a limited share, Advanced franchises getting to keep 70% of profits earned, and Master franchises retaining 100% of the profits.

Marketing and Branding Support

Advanced and Master franchisees receive comprehensive marketing support and a budget. Basic franchisees have limited but crucial initial marketing support, with options for expansion as the franchise grows.

Ongoing Support Fees

These are periodic fees for continuous access to moCal’s 24/7 technical support, software updates, and advanced training. The cost, though nominal, varies based on the franchise tier and the level of support availed.

Additional Costs

Franchisees should budget for operational costs, staff salaries, and local marketing initiatives. Master franchisees, in particular, may incur higher costs due to their extensive territorial control and sub-franchising capabilities.

Training and Support:

moCal believes in empowering franchisees with comprehensive training and unwavering support. The whole franchisee model has been anchored on a strong training and support system that ensures franchisees are successful.

Comprehensive Training Program

Depending on the franchise tier, franchisees receive tailored training programs. The Basic tier includes fundamental training, while the Advanced tier offers intermediate-level instruction. The Master tier, catering to the most committed franchisees, provides advanced training, ensuring a deep understanding of moCal’s systems and strategies.

24/7 Technical Support

Franchisees receive round-the-clock technical support, crucial for maintaining smooth operations. Basic tier franchisees have access to email support, Advanced tier benefits from both email and chat support, while Master tier franchisees enjoy comprehensive support across all channels.

Initial Marketing Support

To kickstart the franchise, moCal provides varying levels of marketing support. Basic franchisees receive limited initial support, whereas Advanced and Master franchisees benefit from full marketing support, with additional budget allocation for Master franchisees.

Regular Software Updates

Keeping the franchisees up-to-date, moCal ensures regular software updates. The priority of these updates escalates from Standard for Basic, to Priority for Advanced, and Immediate for Master franchisees.

Advanced Training for New Joiners

Exclusive to Advanced and Master tiers, this ensures that new team members are quickly brought up to speed, maintaining the franchise’s efficiency and service quality.

Strategic Consultation Involvement

Master franchisees are involved in strategic consultations, giving them a voice in moCal’s broader business strategy and future roadmap.

Team Recruitment Support

Available exclusively for Master franchisees, this support is crucial for expanding and managing the franchise team effectively.

Marketing and Branding Guidelines:

moCal’s franchise model emphasizes stringent adherence to marketing and branding guidelines, ensuring a unified brand experience. The white labelling aspect that shapes your individual brand identity plays a significant role in this process.

White Labelling Excellence

The basic fundamental of moCal's marketing strategy is its white labelling feature, allowing franchisees to rebrand moCal's scheduling tools under their own brand name. This feature empowers franchisees to market the products as their own, fostering brand loyalty and recognition in their specific territories.

Consistent Brand Image

Franchisees must align their marketing materials with moCal’s corporate identity, ensuring brand consistency. This includes using approved logos, colour palettes, and typography in all marketing and promotional materials.

Localized Marketing Material

Franchisees have access to customized, localized marketing materials, especially valuable for Master tier franchisees. This enables them to connect better with local markets while maintaining brand integrity.

Training on Brand Representation

Franchisees receive guidance on effectively representing the moCal brand, ensuring that all communications and promotions are in line with the company’s core values and messaging strategies.

Adhering to White Labelling Protocols

While leveraging the white labelling feature, franchisees must ensure that the rebranded products still retain the essence of moCal’s quality and service standards. They should also adhere to legal and ethical standards while rebranding.

Collaborative Promotional Efforts

Franchisees are encouraged to collaborate with moCal for joint marketing efforts, benefiting from the company's established brand presence and marketing expertise.

Technology and Software Integration:

moCal’s franchisee system has been designed to make the best use of latest technologies to enable franchisee growth. Our advanced technology and software integration ensures a seamless and efficient operational experience for franchisees at every level.

Established Software Infrastructure

moCal provides a powerful, integrated software platform that franchisees can use to manage appointments, schedules, and client interactions. This platform is constantly updated to incorporate the latest technological advancements, ensuring franchisees have access to the most efficient tools.

Integration with Local Systems

Understanding the diverse technological landscapes, moCal’s software is designed for easy integration with local systems and tools. This flexibility allows franchisees to synchronize moCal's solutions with existing business software, ensuring smooth operations.

Customization Capability

The technology provided by moCal includes customization options. Franchisees can tailor certain aspects of the software to better fit their specific market needs and preferences, enhancing the user experience for both staff and clients.

Training and Support

moCal invests in comprehensive training programs to ensure franchisees and their teams are well-versed in the technology. This includes training in software utilization, troubleshooting, and updates.

Secure Data Management

The integrated systems prioritize data security, ensuring sensitive client and business data is protected through advanced encryption and compliance with international data protection regulations.

Operations Management:

moCal’s franchise model emphasizes streamlined operations management, ensuring that every franchise runs efficiently and effectively with maximum efficiency.

Centralized Operational Framework

moCal provides a structured operations manual, guiding franchisees through every aspect of running their franchise. This includes best practices, workflow optimization, and compliance guidelines, ensuring uniform quality across all locations.

Performance Monitoring Tools

Franchisees have access to advanced monitoring tools within moCal’s system. These tools allow for real-time tracking of key performance indicators (KPIs), helping franchisees make informed decisions to improve their operational efficiency.

Regular Audits and Feedback

moCal conducts periodic audits to ensure franchisees adhere to operational standards. These audits are coupled with constructive feedback and support, fostering continuous improvement in franchise operations.

Supply Chain Coordination

For franchises that require basic inventory support for marketing and allied activities, moCal offers guidance on supply chain management, including vendor selection, inventory control, and logistics, ensuring smooth day-to-day operations.

Customer Service Excellence

At the core of operations is a focus on outstanding customer service. moCal equips franchisees with training and resources to provide exceptional service, fostering customer loyalty and repeat business.

Legal Compliance and Regulations:

moCal's commitment to legal compliance and adherence to regulations is a cornerstone of its franchise model, ensuring both protection and success for its franchisees.

Understanding Local and International Laws

moCal guides franchisees through relevant legal frameworks, including local business regulations, international franchise laws, and specific industry compliance. This knowledge is crucial for operating within legal boundaries and avoiding potential legal pitfalls.

Franchise Agreements and Documentation

All franchisees receive comprehensive assistance in understanding and completing legal documentation. This includes the franchise agreement, which outlines the rights and responsibilities of both the franchisor and franchisee, ensuring clarity and legal integrity.

Data Privacy and Security Compliance

In an era of digital information, moCal places a high emphasis on data privacy laws, such as GDPR. Franchisees are trained on the importance of data protection, ensuring they meet all legal requirements for customer data handling.

Regular Legal Updates and Training

The legal landscape is ever-changing. moCal provides ongoing training and updates on legal matters, ensuring franchisees stay informed about new laws and amendments that could impact their operations.

Local Legal Support:

For complex legal issues or region-specific concerns, moCal connects franchisees with local legal experts to offer tailored advice and support.

Sales and Customer Relationship Management:

Effective sales and customer relationship management prove to be indispensable in driving the success of moCal franchises, fostering growth through trust and reliability.

Customer-Centric Sales Approach

moCal emphasizes a customer-centric sales strategy, focusing on understanding and addressing client needs. This approach aids franchisees in building strong, lasting relationships with clients, crucial for recurring business and referrals.

Comprehensive CRM Training

Franchisees receive extensive training on moCal's Customer Relationship Management (CRM) tools, enabling them to efficiently track interactions, manage leads, and convert prospects into loyal customers.

Personalized Client Experiences

Leveraging moCal's advanced scheduling and communication tools, franchisees can offer personalized experiences to clients. This bespoke service increases client satisfaction and loyalty, driving repeat business.

Feedback and Continuous Improvement

Franchisees are encouraged to actively seek and respond to customer feedback, using it to refine their sales strategies and service offerings. This iterative process ensures continuous improvement and adaptation to evolving customer needs.

Networking and Relationship Building

moCal supports franchisees in networking, helping them build a wide client base. This includes access to community events, workshops, and seminars, providing opportunities to connect with potential clients and partners.

Performance Monitoring and Evaluation:

moCal's commitment to excellence extends to the rigorous monitoring and evaluation of franchise performance, ensuring consistent quality and improvement across all locations.

Regular Performance Reviews

moCal employs a structured approach to assess franchise performance, including regular reviews. These evaluations focus on key metrics such as customer satisfaction, sales growth, and operational efficiency.

Data-Driven Insights

Utilizing advanced analytics, franchisees receive insights into their performance, helping them understand market trends, customer preferences, and areas for improvement.

Benchmarking Standards

Franchises are evaluated against established benchmarks and industry standards. This not only maintains moCal's high-quality service across all franchises but also fosters a competitive spirit among franchise owners.

Feedback and Support

Post-evaluation, franchisees are provided with constructive feedback and actionable recommendations. This includes guidance for addressing any shortcomings and strategies for further growth and development.

Training and Development Opportunities

Based on evaluation outcomes, franchisees may be offered additional training and development programs. These initiatives are designed to enhance skills, update knowledge on latest industry practices, and support overall business growth.

Expansion and Growth Opportunities:

moCal’s franchise model offers a plethora of expansion and growth opportunities, fostering a landscape where ambitious franchisees can thrive and scale their businesses effectively.

Territorial Expansion

Franchisees, especially those under the Master tier, have the unique opportunity to expand their territory. This includes exclusive rights to certain areas, enabling them to tap into new markets and customer segments.

Sub-franchising Opportunities

Master franchisees are empowered with sub-franchising capabilities. This allows them to grow their network by appointing sub-franchisees, thereby multiplying their reach and influence in the market.

Continuous Innovation

moCal’s commitment to regular software updates and the introduction of new features ensures franchisees are always at the forefront of technological advancements, attracting more clients seeking cutting-edge solutions.

Strategic Partnerships

Franchisees have the opportunity to engage in strategic partnerships and collaborations, endorsed by moCal. These alliances can open new revenue streams and enhance the service portfolio offered to clients.

Support for Marketing and Branding

With access to comprehensive marketing support and customized localized marketing materials, franchisees can effectively increase their market presence and attract a broader customer base.

Franchise Renewal and Termination Policies:

moCal's franchise system articulates clear policies for the renewal and termination of franchise agreements, ensuring transparency and fairness in these critical aspects.

Renewal Policies:
  • Franchise agreements come with specific durations, varying from 2 to 15 years based on the franchise level.
  • Prior to expiration, franchisees are evaluated based on performance, adherence to moCal's standards, and market dynamics.
  • Successful franchisees who have met or exceeded set benchmarks are eligible for renewal. This process involves reassessing financial agreements and updating terms to reflect current market conditions and moCal’s evolving business strategies.
  • Franchisees intending to renew must express their interest well in advance, allowing sufficient time for evaluation and negotiation.
Termination Policies:
  • Franchise agreements may be terminated prematurely under certain circumstances, such as non-compliance with contractual obligations, legal issues, or consistent underperformance.
  • In cases of termination, moCal ensures a structured exit process, aiding franchisees in winding down operations smoothly.
  • Franchisees are expected to adhere to specific guidelines during termination to protect the brand’s reputation and the interests of all parties involved.
  • Provisions for financial settlements, if applicable, are clearly outlined in the franchise agreement to avoid disputes.
Dispute Resolution and Grievance Handling:

moCal has built a strong and transparent mechanism for dispute resolution and grievance handling, prioritizing the maintenance of positive relationships within its franchise network.

Open Communication Channels:
  • Encourages open and honest communication as the first step in addressing any grievances or disputes.
  • Franchisees are urged to voice concerns directly to their designated support contacts or through formal communication channels provided by moCal.
Structured Grievance Procedure

A systematic procedure for lodging and reviewing grievances is in place, ensuring that each complaint is acknowledged, investigated, and resolved in a timely manner.

This procedure is outlined in the franchise agreement and franchisee handbook, providing clarity on the steps to follow.

Mediation and Conflict Resolution

In cases of disputes, moCal facilitates mediation sessions, involving neutral third parties when necessary, to find amicable solutions.

Emphasizes resolution through dialogue and mutual understanding, avoiding legal conflicts that can strain relationships and impact the brand negatively.

Regular Reviews and Feedback

Regularly reviews its dispute resolution processes for effectiveness and makes necessary improvements based on franchisee feedback.

Encourages a culture of continuous feedback, enabling proactive identification and resolution of potential issues.

How to Apply and Contact Information:

Embarking on your franchise journey with moCal is just a step away! To apply, visit our website and navigate to the 'Franchisee Page’. Complete the online application form, providing all necessary details. Our team will promptly review your application and reach out to you for the next steps.

For any queries or more information, contact us at Our dedicated team is ready to assist you with any questions you may have

Don't wait – join the moCal family and transform your entrepreneurial dreams into reality.

Apply Now

Frequently Asked Questions

What are the different types of moCal franchisees available?

moCal offers three franchise types: Basic, Advanced, and Master. The Basic franchise is ideal for new entrants, offering limited profit share and basic training. The Advanced franchise targets more experienced business owners, with a higher profit share and comprehensive support. The Master franchise is for those seeking full control over their territory, with 100% profit share, full team support, and sub-franchising capabilities.

What is the initial investment required for a moCal franchise?

The investment varies by franchise type. For a Basic franchise, the investment is 10 Lakh, the Advanced franchise requires 20 Lakh, and the Master franchise demands 30 Lakh. This investment covers franchise setup, training programs, and initial marketing support, ensuring a strong start for your franchise.

What kind of training and support does moCal provide to franchisees?

moCal provides comprehensive training programs tailored to each franchise level. Basic franchisees receive essential training, while Advanced and Master franchisees receive intermediate and advanced training, respectively. Additionally, moCal offers 24/7 technical support with varying degrees of assistance, based on the franchise type.

Can I sub-franchise under the moCal franchise model?

Sub-franchising is exclusive to the Master franchisees. They have the privilege to expand their business by creating sub-franchises within their territory, providing an excellent opportunity for growth and increased revenue streams.

What are the terms and conditions for renewing a moCal franchise agreement?

The duration of the franchise agreement varies—2 years for Basic, 5 years for Advanced, and 15 years for Master franchises. Renewal is subject to performance evaluations and compliance with moCal’s operational standards. Franchisees looking to renew must demonstrate consistent business growth and adherence to moCal’s quality and service benchmarks.

How does moCal's White Labelling work for Franchisees?

moCal’s White Labelling feature allows franchisees to rebrand the platform with their own identity. This means as a franchisee, you can use your brand name, logo, and colour scheme on the moCal platform, making it appear as your proprietary tool. This feature enhances brand consistency and visibility, offering a personalized experience to your clients. It's particularly beneficial in establishing a strong local presence, as it allows you to resonate more effectively with your target market. White Labelling is a powerful tool in the franchisee's kit, enabling a seamless integration of moCal’s functionality under your brand umbrella.